Organic search traffic can be increased in three ways.
Increase keyword rankings
The SEO techniques below help with all of these.
1. Learn from your competitors
Your competitors can provide topic ideas.
Use Ahrefs’ Site Explorer to find your competitors’ most popular pages.
Using the tool, we see that a competitor’s Magento SEO guide gets a lot of search traffic.
We haven’t covered this topic yet, but it seems worthwhile.
Use Site Explorer’s Content Gap report to find keywords your competitors rank for but you don’t.
Site Explorer domain
Content Gap report
Enter a handful of competitors
We don’t rank in the top 10 for “SEO content strategies” because we haven’t covered it. So add it to our editorial calendar.
2. Prioritize low-difficulty topics
If your site is new, you should prioritize low-difficulty topics over competitive ones.
Ahrefs’ Keywords Explorer can find them. Filter keyword ideas for low Keyword Difficulty (KD) scores.
3. Update old content
Rankings don’t last forever, especially if you’re targeting time-sensitive topics. Here are our top Google searches’ estimated organic traffic over time: Each dip was caused by stale content. Our list of Google’s top searches was out-of-date. So rankings plummeted. Content updates caused each spike. Site Explorer shows you pages that need updating. Plug in your site, go to the Top pages report, set the match up mode to “Previous year,” sort the report by traffic change, and look for fresh topics. If you use WordPress, the Ahrefs SEO plugin can help you find underperforming pages.
4. Fill content gaps
If a page ranks #1 for a keyword, it ranks for 1,000 more keywords in the top 10 on average.
Many of these keywords are synonyms. Some will be content subtopics.
For “submit url to google,” our guide ranks in the top 10.
Many posts miss important subtopics. If we find and fill these gaps, our page may rank for related keywords and get more traffic.
How to find content gaps:
Site Explorer accepts URLs.
Content Gap report
Paste top-ranking keyword URLs.
Search for keyword gaps
We’re not in the top 10 for “what are guest posts” like HubSpot and Neil Patel.
This is because our guest posting guide didn’t cover that subtopic.
In-depth coverage could help us rank for more long-tail keywords and serve the user better.
5. Create content hubs
Hubs of content on a subject are linked collections of content.
One example of a content hub is our SEO beginner’s guide. It has a main SEO page with links to and from subpages about the operation of search engines, the fundamentals of SEO, keyword analysis, etc.
The main advantage of content hubs is that internal links allow link equity to flow to and from all of the hub’s pages. To put it another way, if one of your subpages receives a lot of backlinks, they all become stronger and may rank higher.
Rearranging related pages around a new “hub” page is the simplest way to create a content hub if your website already has content.
One of the simplest ways to find topics for a new content hub is to browse the top subfolders of your competitors.
Let’s enter DietDoctor as an example and visit the Site structure report in Site Explorer. The /low-carb/keto/recipes subfolder contains 30 pages, with a total of an estimated 143K monthly search visits.
The pages under that URL structure are all displayed when we click on the number of pages, along with information about their estimated traffic and top keyword.
Many of these subjects are appropriate for content hubs.
6. Get more backlinks
Backlinks are one of the main ranking factors used by Google, but obtaining high-quality ones is harder than it sounds. It’s undoubtedly one of the most difficult aspects of SEO.
For that reason, it’s worth determining whether this is likely to be helpful before attempting to build more backlinks to a page.
For instance, Site Explorer shows that our SEO analytics guide has backlinks from 57 referring domains (websites):
For its main target keyword, this page currently holds the #2 position:
However, if you use Keywords Explorer to look at the top-ranking pages for that keyword, you’ll notice that the page that outranks us has a lot fewer referring domains.
It’s possible that the top-ranking page outranks us because it has more high-quality backlinks because these statistics don’t take backlink quality into account. However, it doesn’t appear that a dearth of backlinks is the problem in general.
But if you look at the SERP for “what is SEO,” you’ll notice that our page has a lot fewer backlinks than the pages that are outranking us.
I think the best course of action, in this case, is to build more backlinks.
7. Optimize internal links
Internal links are connections between pages on your website.
They also “transfer link equity” from page to page, just like backlinks do. In contrast to backlinks, internal links on your website are completely under your control. Because of this, increasing internal links to pages that require support is a common SEO strategy.
Enter your domain into Site Explorer, go to the Organic Keywords report, and filter for keyword rankings between 2 and 10. This will help you find these pages.
This report can then be searched for your primary target keywords.
For “off-page SEO,” for instance, we are ranked #7.
This page can be added to the target page filter in the Link opportunities report in Ahrefs’ Site Audit in order to find pertinent and contextual internal link opportunities for it.
Here, the report advises that we contextually link a reference to “off-page SEO” in our on-page SEO guide.
8. Fix broken links
Because people frequently delete or move pages over time, broken backlinks are a common issue. Any backlinks pointing to outdated URLs will inadvertently point to nowhere unless you redirect those pages to their new addresses.
Here’s how to locate broken links on your website’s pages:
Into Site Explorer, paste your domain name
Please visit the Best by Links report.
Incorporate a “404 not found” filter.
Rank the report’s referring domains in high to low order.
For instance, 57 referring domains have backlinks pointing to our SEO Toolbar’s old URL.
We can regain those backlinks by rerouting traffic from the previous URL to the new one since our “SEO toolbar” page is still live.
9. Get more clicks
Only a portion of the battle entails ranking highly on Google. Additionally, you must persuade searchers to click on your result.
Here are a few strategies for doing this:
Make your title tag and meta description interesting.
Add schema markup to qualify for rich snippets
Making title tags and meta descriptions as compelling as you can without resorting to clickbait is important because Google frequently displays them in the search results.
Here are some pointers:
matching the search query
Don’t truncate (use a free SERP snippet optimizer like this one to check)
Directly address the searcher
add your primary keyword
Additionally, you can use schema markup to qualify pages for rich snippets. Here, Google displays more details below the search result, such as FAQs and review ratings.
It makes sense to give the pages receiving the most search traffic priority because these optimizations take time. These are available in Google Search Console, and Ahrefs’ Site Explorer’s Top Pages report can be used to estimate their number.
10. Optimize for featured snippets
Short answers that appear in some search results are called featured snippets. They are retrieved by Google from a page that ranks highly.
By obtaining featured snippets, you can effectively take a shorter route to the top of Google. However, you must first identify the best opportunities.
This is how you do it:
Site Explorer asks you to enter your domain.
Click the Organic Keywords report a link.
Set a top-ten ranking filter.
Look for featured snippets in SERPs where you don’t appear.
Now check out the top 10 listings for each keyword you rank for, where Google displays a featured snippet from a different result.
For instance, Google pulls the featured snippet from another page even though we are ranked #2 for “google operators.”
Although there is no precise science to obtaining featured snippets, you are unlikely to succeed unless your page contains the data Google is looking for.
For instance, it’s obvious that Google wants a brief definition in this instance, but there isn’t one on our page.
Although including one won’t ensure Google will pick us for the featured snippet, it will increase our chances.
Ranking higher for already competitive keywords, competing for additional keywords, or receiving more clicks are all ways to increase search traffic to your website. There are many SEO strategies you can employ to achieve that. These are merely a few examples.
Read our list of SEO hints if you want to learn more.