Video is a sizzling topic on the internet right now. From short-form, easy-to-digest social media posts to high-quality, thoughtfully edited videos, it’s becoming more and more important to understand how to create engaging online content that resonates with your audience. In this article, we’re going to look at five common mistakes that you might make when editing your work..
You’re using the wrong tool.
The right tool for the job can make all the difference, but you might be using a hammer when you should be using a screwdriver.
In a perfect world, we’d always have our favorite editor or software ready at hand—but in reality, we’re all strapped for time and resources (including money). So if you’re using the wrong tool because it’s easier to use than its alternatives or someone told you that’s what they used last time they made a video, stop! The right tool is one that works with your project goals and helps make them better—and sometimes it might even be surprising.
You’re making your videos too long.
While it might seem like a good idea to make sure you get all of your points across in the video, keeping it short and to the point will increase the chances that people will watch the whole thing—and share it with others.(Source: pexels.com)
In fact, according to research from Wistia (a video hosting service), 50 percent of people who watched 2-minute videos went on to share them on social media channels—compared with just 16 percent who watched 10-minute videos. And as we all know, sharing is one of the best ways to grow an audience and get your content seen by more people over time.
People don’t like to wait. When they click on your video, they want to see it right away—and be entertained in the process.
Your videos aren’t optimized for sharing on social media.
- Video length: Your video should be between 30 and 60 seconds long, with a maximum of 90 seconds allowed. The shorter the video, the more potential it is to go viral.
- Video format: The ideal file format for social media is MP4 (which can be easily converted from other formats like MOV). If you’re using a Mac, you can use any MP4 converter tool like Veed.io to convert your video into an MP4 file. If you’re using Windows, the VLC Media player will do this automatically when you import your footage into it. Either way, make sure the resolution is set around 480p or above—this will ensure that your content looks sharp when viewed on mobile devices like smartphones or tablets (or even laptops).
- Video description: Include relevant keywords in this section so that people searching for those terms will find your content first when they search YouTube or Facebook; also include links back to other related videos from your channel at the end of each description so viewers have another reason why they might want to subscribe.*
Your video quality is poor.
Video quality is the most common reason people don’t watch a video, so it’s important to make sure your videos are being viewed in the best quality possible.
To ensure your video looks good and plays smoothly, there are three main factors to consider: resolution, bit rate, and file size. Resolution refers to how many pixels your video has across its width and height; bit rate refers to how much data is transferred per second; and file size is determined by both of these factors combined.
The higher each number is for any of these factors—and therefore the more resources required for playback—the lower the quality will be if you’re watching on mobile or desktop devices with less processing power than a computer would have (which can handle higher resolutions).
You’re not optimizing for search engines.
When you’re creating a video and posting it on the internet, there’s one thing that can help your video become more visible: SEO.
When people search for something online, they expect results in seconds. In this competitive landscape, optimizing your videos—and then getting them out onto the web—is key. For example, you can optimize your title tags so that they include relevant keywords that will help bring traffic back to your site or shareable link (such as on Facebook or Twitter). You can also create an “og” tag (Open Graph markup) so that Google knows how best to display the video on platforms like Facebook or Twitter when users click on it from their news feed…….
Sprucing up your videos can help you get more views and better responses from your audience.
When it comes to digital marketing, video can be an incredibly effective tool. And when you’re creating videos for your business, there are a few things you should keep in mind to ensure that your videos are optimized for search engines, social media, and more.
Optimize your video for social media: When someone shares one of your videos on their own personal profile page it offers an opportunity for increased reach at no cost! If a person sees something interesting posted by one of their friends they may decide they want more information about what was included in their friend’s post—and thus become even more engaged with whatever business happens to have created said content piece.
Compress Your Video: In order to create high-quality videos without taking up too much storage space/bandwidth we recommend using compression techniques such as h264 encoding which allows us to reduce file size without sacrificing quality (this is important because if you upload large files then most likely users won’t download them due simply lack bandwidth constraints).
If you’re looking for a way to improve your video editing skills, I hope this article has given you some helpful tips and tricks. Remember that no one is perfect and there are a lot of things that go into creating great content. As long as you’re willing to work hard on your craft, I believe these mistakes will be easy to avoid in the future Read more