In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer plenty of opportunities for brands to showcase their products. These platforms are free to use and you can directly communicate with a larger audience at once. You don’t have to invest a lot of money in building a marketing strategy that includes social media videos. Regardless of whether you have a small or large business, it’s time to get serious about social media marketing.
Based on statistics shared by Lyfe Marketing, 93 percent of Twitter videos are accessed from mobile phones. The number of views of branded video content on YouTube has doubled in the past three years. Additionally, Facebook Live videos receive 10 times more comments than a regular video. All these statistics show that video content is in demand on social media. This is because millennials are connecting more with videos on social media. The Web Marketing Video Council found that more than 60 percent of brands are actively using video on social media for promotion. So, it is highly likely that your competitors are also using the power of social media video to expand their customer base.
Instagram is a very powerful social media platform that allows you to share pictures and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram surpassed 1 billion monthly active users in 2018. Additionally, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So Instagram should be your first choice for showcasing your brand’s products and services. In this article, we will guide you through several ways to engage more audiences with Instagram videos.
Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for 24 hours. This short span creates a sense of urgency and people tend to view stories as they see them active. You can Watch Instagram Stories anonymously by using the Picuki Instagram. this website and app are completely free you can easily watch stories without creating an Instagram account. You can also use alternative tools to Picuki such as Qoob Stories, SmiHub, Instalkr, etc. for more information you can visit NewsUpTimes. You can use Stories to promote your business in the following ways:
Sharing short-term offers is a good way to attract people to your products and services. You can set the offer to be redeemable only during the life of the story. Once people get to know about such deals, they come for more.
Let an influencer take over your Instagram account and share product insights and discounts. A familiar face will surely attract more viewers.
Create short and valuable videos that represent your brand. Through these videos, you can showcase your product in an artistic way. Advertising can be inspirational, funny or emotional. Instagram currently allows you to share a 60-second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Short videos are also best for sharing sharp information about your products. You can share the ad on Instagram stories, IGTV or on the Instagram timeline.
Show off your product specs or a “product in action” video to demonstrate its capabilities. Focus only on important features to keep your viewers’ attention. Keep the video more informative and less descriptive. Attention to detail is the key to creating a great and sexy video. You can place a product video on your brand’s Instagram page timeline for your audience to see at any time. Creating such spontaneous videos attracts a lot of attention.
An effective way to use Instagram videos is to create educational content. Do-it-yourself or how-to videos share how your products work. This helps users understand the use of the product. You can also create troubleshooting videos related to any problem your customer may be facing. To that extent, videos are liked by the target audience because they get relevant information in a short time. You can build rapport with your existing customers by sharing such videos from time to time.
Customers are picky when it comes to choosing a product, so it’s important to connect with them. You can create behind-the-scenes videos that walk them through the nitty-gritty of your product. You can even conduct quick learning sessions on tips and tricks related to using your product. The time-lapse video Sheryl Cole shared of her work will give some idea. You just have to be creative and clever in capturing the right moments for your Instagram video.