You may remember the massive failure of WebVan, the high-profile attempt at home delivery of online grocery stores. Everyone thought the idea was great. And it attracted a lot of investment, in fact, one of the founders of one of the largest bookstores invested huge sums.
Many thought this would be the end of the online grocery delivery software. And everything will be delivered to you at home without retail space. In fact, many of the largest grocery chains at the time were worried about being left in the dust because of this innovation Safeway was trying to invest in instead of all grocery stores in big warehouses with robotic checkouts. $30 million in Grocery Works. Take the online home delivery business model but it turned out badly looking back.
You could say that WebVan’s demise was very similar to Solyndra’s, or that it was ahead of its time. and less competent leaders when it comes to service offerings. Because this grocery model sells services. It’s not necessarily just the food retail business that’s so different these days that we have social networks. People order food or things with mobile phones. And we live in a world of instant fulfillment.
If anyone had to review this concept to understand routing. Traffic and all that big data to understand what consumers really want. They might just activate it. In fact, I believe it is time to rethink the strategy and format of online grocery stores. Maybe WebVan didn’t make it because it was ahead of its time, of course, and they invested too much in online grocery shopping. innovation. Robotic Warehouses Before these technologies were feasible and economical.
Today, Amazon has many patents for storage and fulfillment robots. And technology has come a long way thanks to new technologies and algorithms. So the routing software is better than ever to ease congestion. Such companies seem to benefit from these synergies. Also saving money by using warehouses instead of large retail spaces to provide these goods and services to customers at fair and equitable prices without excessive shipping charges.
Who knows, in the future, Google’s self-driving cars will be able to deliver your groceries. In fact, I hope you will consider all of this carefully and think about it from a philosophical and strategic business perspective.
If you run a brick-and-mortar store, you can ask customers to rate your establishment in terms of cleanliness and ease of parking. If you are an online seller, you can ask your customers which features of your website they would like to change.
Online surveys can also help you tailor your ad to a specific audience. For example, you can ask which newspapers your customers subscribe to or what kinds of TV shows they like to watch.
Finding people to take surveys is usually not difficult. One of the most effective ways is to create some kind of customer loyalty program. For example, you can tell your customers that you will send them to advance notice of a special price if they give you their email address. This allows you to do marketing and market research at the same time.
Surveys are delivered to Safeway.com
Safeway.com is an online store that allows consumers to shop without leaving their homes. Groceries will be delivered directly to your door. The only direct contact the store has with customers is through the courier. This may or may not be a good source of customer information.
Safeway feels like it doesn’t understand its online customers as much as it should. So he hired a consultant to conduct an online survey. The survey mainly focuses on customer service. Ask clients to rate seven key “touch points”.
Surveys also help Safeway customize its website to make it easier for customers to navigate. And ask open-ended questions to get customers to say what’s on their mind.
In a business like Safeway.com which has email addresses for all customers. Creating an email list for surveys is easy. And the research program makes it easy to analyze the results.