Gone are the days when people would go through lengthy texts to learn about a brand and its offerings. In today’s busy world, amidst all the hustle and bustle, people prefer watching short and easy-to-understand videos. Through animated corporate videos, brands can deliver their value proposition to the target audience in less than 2 minutes. The dynamic nature of these videos renders them eye-catching and can condense even a complex message into a short video.
Animated videos tell stories and communicate messages in an engaging way that is memorable and grabs the viewers’ attention. By combining audio with animations, the videos can be made informative and captivating, enabling the marketers to educate the audience while interacting with them. Apart from the great things discussed above, these videos help in maximizing user engagement, present a problem and suggest its solution in a way that evokes action. It can literally talk about any topic, from food to travel, science to finance, IT to healthcare, and much more.
As a marketing tool that increases information retention, animated explainer videos are used widely to create impressive impressions that last long and persuade the viewers to convert into customers. Through the use of the right tone, visuals, language, and style, you can ensure high-quality corporate explainer video animation production to create videos that captivate the viewers, build a strong brand image, and help the business grow.
There are various techniques and styles to choose from, some of which are better suited to achieving marketing objectives than others. We came up with eight animation styles that can assist businesses in increasing brand recognition, showcasing their uniqueness, and maximizing their marketing efforts.
Styles & Ideas for Corporate Animated Videos
- Live Action
Live action, a type of promotional video, is frequently used to describe a service or product and convey its benefits. Tangible product businesses and those marketing people-oriented services like consulting firms, hotels, or restaurants can consider using this style of animated explainer. No unicorns, magicians, elves, centaurs, or other mythical creatures can support your facts or convey your message using live action.
The live-animated video serves two functions, one of which is to encourage creative participation since the plot includes unpredictable characters and components. Aside from helping to build an emotional connection with target audiences, using actual people gives businesses the option to demonstrate to customers how their goods or services are used.
- Motion Graphics
This design, which uses basic animated visuals, may provide market figures, explain regulations, or sell ideas to business partners or investors. Because it is not overly cartoonish and is based on moving visuals and artwork, this explainer video style is also perfect for sales and training and for explaining procedures and facts.
- 3D Animation
As the production of 3D animation requires computers to analyze enormous amounts of data, this may be rather expensive. Additionally, rendering and receiving the completed result takes time, ranging from a few hours to a few days. There are other advantages to consider, one of which is that this style of explanation draws in an increasing number of viewers of 3D videos. According to studies, people are more inclined to purchase a good or service when it is shown in 3D or augmented reality.
Consumers enjoy watching explainer movies using 3D animation because they can display a product’s inner workings, highlight cutting-edge features, and even show how a system operates in unusual conditions like a snowstorm, blizzard, or torrential downpour.
- Paper Cutout Animation
Another style to consider is stop-motion animation. Because it has flat characters and no fancy features, viewers can focus on the story, making it a popular choice for marketing campaigns. The cutouts can be created from various materials, including card stock, paper, stiff fabric, or anything else that will assist in highlighting a product or brand. Puppet animation, pixilation, claymation, and object-moving are other forms of stop-motion animation. Pixilation is the process of animating humans, so they resemble stop-motion puppets, as opposed to claymation, which requires moving clay.
- Cartoon Animation
Due to its ability to assist designers in bringing any notion or idea to life, this is one of the most often utilized styles. Not only does it enable marketers to communicate complicated and abstract concepts, but it also gives them the option to select the cartoon character that best suits their message from many options. Heroes, comedic figures, adventurers, superheroes, mythical creatures, and fictitious animals all make the list of well-known characters. This animation technique is very attention-grabbing and gives marketers a lot of options. Cartoon characters sometimes have conventional or exaggerated characteristics that serve to grab attention and advance a plot.
- Animated Infographic
By combining text, graphics, and pictures, this motion graphic film format enables corporations to teach, educate, and clarify complicated ideas. It is a potent technique for rebranding knowledge and for organizing knowledge into digestible chunks. List, statistical, hierarchical, informative, comparative, timeline, geographic, and process infographics are just a few of the formats available. Non-static components like animations, tooltips, hyperlinks, and accordions are included in more interactive variations.
- Whiteboard Animation
Because it uses basic images that are hand-drawn on a white background or school whiteboard, this style enables marketers to express complicated information more clearly. Whiteboard animation has several uses, including summarising content for textbooks and educational materials, showcasing tangible goods and software to clients, and instructing personnel about corporate regulations and processes. Additionally, extremely tedious information like completing tax returns, understanding legal stipulations, or maintaining spark plugs is communicated using this tense. Whiteboard animation can also be used to depict tedious tasks.
- Typography Animation
Text and motion are used in kinetic typography to convey ideas and arouse feelings. Important details may be emphasized while creating advertising, educational films, and product presentations. When many language versions are necessary, voice-over is not a possibility, and marketers have a very limited amount of time to engage an audience, typographic animation is a fantastic solution.