SEO is a very important part of your marketing strategy. If you want to drive high quality traffic from search engines, you need to do SEO. SEO ranking factors are the most important metrics that any website can use to improve its search engine rankings. You might wonder why Google uses so many different factors to determine the rank of a website. The answer is simple: to make sure that people find what they are looking for and that they have a good experience when they visit your site.
There are many factors that affect the ranking of your site on search engines and all these factors can be optimized by following some simple steps. Here are some of the most important Sydney SEO ranking factors that you must follow to get good rankings:
On-Page Optimization
On-page optimization is the process of optimizing your web page content, code and structure to ensure that search engines can easily read, understand and process it.
On-Page Optimization SEO Ranking Factors To Follow:
Keyword Research: Keyword research is the first and most important step in any SEO campaign. The right keywords will help you get better rankings in search results pages.
Keyword Density: The number of times your keyword appears on your website compared to all other words. The rule of thumb is 1% to 2%. However, this depends on the niche and type of content. A high-competitive keyword should have a lower density while a low-competition keyword could have a higher density.
Title Tag: This is the text that appears in blue in search results. It should be descriptive but not too long (about 65 characters). The title tag should also be unique so that it’s not duplicated on other similar websites.
Meta Description: This is what appears under your title tag in search results and it’s used by Google to show snippets of your site if there isn’t enough space for a full description. It should be around 150 characters long and include relevant keywords with some spaces between them for readability purposes.
Site Structure: A well-structured website helps search engines crawl your website easily. It also improves user experience by making navigation easier for visitors on your site.
Internal Linking: Internal linking helps users navigate through your site by providing them links to different pages on the same website, which makes it easy for search engines to crawl all pages of your website quickly without having to leave your domain name or IP address.
Content Optimization: Content optimization includes writing quality content with proper keyword density and using headings, subheadings, bullet points etc. so that it becomes easy for readers to scan through the content and find what they are looking for.
Content Length: The longer your content is, the better because Google prefers pages that are more useful and informative to users who visit them. Longer content also means more chances for your target keywords to appear naturally within it as well as more opportunities for links from other sources such as social media sites like Facebook or Twitter
Social Media Marketing
Social media marketing is one of the most important tools for a business. You can use it to increase brand awareness, drive traffic, and improve customer service.
But it’s also an essential tool for SEO. If you’re not using social media to promote your website, you’re missing out on a huge opportunity.
The good news is that there are several ways that social media can help your SEO efforts. Here are some of the most important ranking factors to watch out for:
Social Media Presence: Social media has become an integral part of our lives today and if you want to achieve success with your business then you need to have an active presence on social media platforms like Facebook, Twitter and Instagram (just to name a few). You can use these platforms to promote your products/services and engage with people who are interested in what you have to offer!
Links from Social Media Sites: Google has said that links from social media sites do influence their rankings, but they don’t give any specifics about how much weight they carry. However, we do know that links from high-quality sites are given more weight than those from low-quality ones, so if you can get a link from Facebook or Twitter then this is great news for your SEO efforts!
Social Sharing of Content: In addition to links from social media sites, Google also pays attention to how much content gets shared across different platforms like Facebook and Twitter. There are various reasons why this might happen — maybe the article was just too good not to share with friends — but whatever the reason Google will notice and reward you accordingly!
Posting Frequency: Posting frequency is an important factor in determining whether or not someone will engage with your brand on social media. According to HubSpot, “the more often people post, the more followers they’ll attract…If you want more organic traffic from Facebook and Twitter, be sure to post more often than once per day!”
Off-Page Optimization
Off-page SEO ranking factors are all about link building and getting your site, blogs and articles out there for the world to see. Nowadays, it seems like all anyone talks about is backlinks, backlinks, backlinks. Or at least that’s how it feels sometimes. Links are an important aspect of on-page and off-page SEO, but they shouldn’t be the only or even main focus of your efforts! If you build up a solid foundation of great content, people will naturally fill your coffers with high quality links.
Website Speed
Google places a lot of importance on website speed which means that if your website takes longer than 3 seconds to load, it can negatively impact your rankings as well as bounce rate. So make sure that you keep an eye on website speed so as to improve its performance for better rankings.
Conclusion
From the type of content to the length of your article and everything in between, there are a lot of different SEO ranking factors. Even though you can’t control every single factor, there are plenty of things that you can do to improve your ranking. We hope that we have been able to provide you with some good information about SEO ranking factors and that this information will help your site’s search engine rankings.
