Receiving colorful cardboard boxes of happiness on your doorstep on a cold and stressed day seems amazing. If you’ve ever ordered or received a parcel from online shopping, you know how important the packaging is. Besides protecting the product, packaging holds the power to change the whole experience. Packaging is the main component that ensures the safe delivery of the item to the right customer. In today’s digital world, where E-Commerce is popular, ordering and receiving products via shipping is getting more common. Hence, the packaging is very important that ensuring convenience and a timesaving lifestyle.
The way a good is packed in cardboard packaging determines whether the receiver will be satisfied or not. In addition to keeping the items safe, attractive packaging boxes provide a good unboxing experience. A good customer experience can bridge the gap between in-store and online shopping, resulting in happy consumers with high brand loyalty. Cardboard boxes are preferred when shipping products via online shopping. These boxes are high in demand because they ensure the safety and aesthetic presentation of the deliveries.
Highly customizable packaging solution
From the advent of packaging until recent times of modern technologies, versatility and customization is the basic trait of this packaging solution. These cardboard boxes can be customized according to your own choice. You can choose your packaging boxes to fully present the unique identity of the company, or to be printed that will fit the need of time. A lot will depend on your budget and the products you are shipping.
With a custom cardboard box, you can pick any size, design, fitted dividers, inserts, or any custom add-ons. In other words, you can have the box you desire or the one your buyer desires that can make your brand stand out. Before deciding on the final option, make sure to research your options first and find the best custom box manufacturer. Do ask for samples to test your design so that you can avoid any mishaps. It can help you to manage any change before launching your final presentation in the retail market.
For 2023, the main trends in the world of cardboard packaging boxes have been narrowed down to the following we will discuss today.
Aesthetic appeal of packaging
Due to the current global situation and current affairs, people are stressed out. High inflation, ongoing wars, and many other factors have affected the buying power of different parts of society. The trends in 2023 depict that it’s not just the looks. The ongoing year carries a new perspective of positivity with upbeat, reassuring, and bright colors as the focus of cardboard packaging. In addition to this, the graphics must also respect these guidelines showing consistency between the colors and mood, as usual. Aesthetically pleasing boxes are the point of attraction with maximum customer retention power.
The packaging is the product’s main business card, the first impression, and the main advertiser of your brand. Therefore, reassuring the customers with consistent colors and beautiful graphics is not overlooked during the process. The cardboard boxes can be customized with different designs and add-ons to give a unique look to your packaging. It also advertises your company theme and increases the popularity of your organizational message. Moreover, eco-friendly boxes will protect your product as well as the environment.
Use of advanced technology
In 2023 when technology is leading every field of life, it is also high in trend in the cardboard packaging industry. Nowadays, QR codes or barcodes are pasted on packaging boxes is very common. These codes are in use for a while now and they happen to be helpful at every step of production until delivering to its end-users. Barcodes or QR codes help the storage and transportation of goods manageable according to their date of its expiry. Inventories can reach the point of sale more technically while avoiding any delay.
Through QR codes, you can scan the products in cardboard boxes through your smartphone and re-check your order. It is an easy and fast way to let your customer know that they have received their order, the one they desired. They are safe from dissatisfaction if they have opened the box and known that they have received the wrong packet. The QR on the cardboard box makes it more reliable as consumers prefer fast and easy work today and this feature adds more to the packaging of the cardboard.
Sustainability and security
Placing your product in solid packaging is the top priority when you’re shipping your valuables through couriers. Hence, there is a high demand for corrugated boxes for luxury and premium deliveries as this enhances the sustainability of your packaging. The prime factor of the packaging is to add more value to the item packed inside the box. However, sustainable and eco-friendly packaging boxes enhance the responsible image of the company. In that way, you can increase your cardboard boxes wholesale while meeting the requirements and recent market trends.
Corrugated cardboard boxes are more sustainable and reliable. Moreover, they are eco-friendly as well. Furthermore, it is now mandatory to show what kind of materials are used in the manufacturing of your packaging box. The cardboard boxes are made of nature-friendly materials, which makes them harmless to the environment. Brands with sustainable packaging boxes are preferred in the market. Moreover, recyclable and reusable boxes are cost-efficient packaging solutions.
Multi-sensory cardboard packaging solutions
Another thing that will concern the 2023 trends of cardboard boxes is the encounter between cultures and their part that reflects and respects the customs and traditions. Packaging is seen as a sensory experience. Along with being pleasant to look at. With the online shopping trend, companies are delivering their goods through shipping boxes all around the globe.
The custom cardboard boxes must be smooth to the touch as well. Touch will interact with customers with visual appeal with a sensory feel of the box such as suede or velvety matte. Moreover, custom colors and patterns will give the receiver a memorable unboxing experience with a long-lasting business relationship.
In 2023, the cardboard boxes industry will see many new trends. Keeping the above-mentioned in mind, the brands will be able to make their products popular and their customers happy.