Do you sell your content using visual content? If not, it’s doubtful that your material will stand out.
70% of businesses, according to Hubspot, invest in content marketing that uses visual marketing techniques (Helplama). Marketing professionals are placing a lot of emphasis on visual content since it distinguishes it from the competition and gives it a unique identity.
Reevaluation is essential in all of your life’s decisions (ER,2020). Visual content makes it effortless for readers to absorb the content, whereas text-only content requires more effort and focus to read. This is why users prefer visual content over plain text, not only marketers.
10 Visual Content Formats That Can Drive The Most Engagement
1. Information graphics
An infographic, as its name implies, combines “information” and “graphics,” and it is used by marketers to convey information in the most effective manner possible.
The best part about infographics is that you can use both text and graphics to fill them with information while still managing to keep people’s attention to sell your Dissertation Methodology Writing service. Because of this, infographics are loved and shared 3X more frequently than any other sort of visual content.
An infographic can be used for any kind of blog article, including surveys, lists, how-to guides, step-by-step instructions, and recipes.
2. Gifographics
An infographic that uses GIFs is called a gifographic. Gifographics, to put it simply, are animated infographics. Graphics Interchange Format, or GIFs, are animated pictures that you’ve probably seen on social media and may even have used in discussions or posts on those same platforms.
Users can use Giphy’s GIFs on Facebook and Instagram but cannot upload their GIFs to social media platforms. Therefore, gifographics cannot be uploaded to Facebook or Instagram. However, thanks to Twitter’s ability to support external GIF uploads, you can share gifographic content with your intended audience there.
The lack of popularity of gifographics in the realm of content marketing may be due to the expertise and time needed to create them. And that could work in your favor if you want to differentiate your material from that of your rivals.
3. Data-driven Graphs
Graphs are frequently used to effectively display comparative or statistical data. And if your information is supported by statistical data, graphs are a surefire way to attract visitors and boost engagement.
People find it simple to absorb and recall information and to share it with others when it is presented in a graph.
4. Pictures
The days of marketers promoting text-only material to their audience are long gone; nowadays, a piece of writing lacks coherence without images.
The two primary categories of images are original and stock, both of which might be helpful depending on your topic. More than any other visual content, your original photographs can convey your meaning and enhance the value of your content.
Whether they are original or stock, photographs should be used. Why?
Because images help people remember your material. According to a study by Brain rules, people only retain 10% of the information they hear three days after hearing it, but they retain 65% of information if the information is accompanied by a visual that is related to the material.
5. Videos
58% of consumers want to see more videos from the brands or businesses they support or follow, according to Hubspot, which claims that video is the most commonly used media in content marketing. You must incorporate videos into your content if you want to stand out from the fierce competition, as video is the main medium utilized for content marketing.
Since time is so valuable, content marketers choose videos above all other types of content since they can convey information and a message more quickly than text. Although we don’t advocate covering all of your material in videos, you should use them in addition to text-based content.
6. GIFs
GIF stands for Graphics Interchange Format, as I already mentioned. You can simply refer to them as animated or moving photos. Compared to photos, GIFs make it easier to express one’s feelings and emotions about an object or circumstance.
But a GIF differs from a gifographic in that it can include a moving image of a person, whereas a gifographic consists exclusively of moving images. You may have seen GIFs on social media; everyone uses them to communicate with others, from little businesses to large ones.
Additionally, you must include GIFs in your content to:
- Increase participation
- Boost individualization
- better elucidate information
- Increase the context of the content
- Seize the public’s interest
- reduce boredom
- Keep readers engaged with your writing
7. Screenshots
Screenshots sometimes referred to as screen capture or screengrab, are a function that allows us to take pictures of a computer or smartphone screen. And practically all smartphones and computers come standard with this feature.
When describing objects and procedures, screenshots can be quite helpful since they make it simple to refer to information that is difficult to convey through language alone.
8. Quote Cards
Have you ever cited another author in a piece of writing? If not, you ought to do so immediately.
Quote cards also include macros, which are proverbs that are spoken aloud in films or television programs. Use them to improve communication and increase engagement. Although they may resemble memes, quote cards are not memes. While making a quote card, you cannot alter the quotes; but, when making a meme, you may.
9. CTAs
Content marketing: what is it? creating informative and interesting material to attract readers and encourage “profitable consumer action” You’re doing something wrong if your audience is not acting in a way that will help your business.
Perhaps you’re not utilizing CTAs. A call to action (CTA) is a marketing strategy that encourages customers to act right away or provide feedback.
10. Insert posts from social media
Your material can be improved by including pertinent social media posts in it. You can hire a personal statement writing service uk. You can display to your audience both what you and other people think about a topic. Your material can gain credibility and authenticity by using social media posts. They may give users the impression that you are genuine and not just using content to draw them in.
There are instances when you may find something intriguing on social media, and the subject may even be important enough for you to write an entire essay about. Embedding social media content in such a situation can be quite beneficial.
References
Helplama. 10 types of Visual Content That Can Help You Stand Out. https://helpdesk.helplama.com/visual-content-types/
ER (2020). How to Make Progress on Your Goals When You Feel Unmotivated? https://eazyresearch.com/blog/how-to-make-progress-on-your-goals-when-you-feel-unmotivated/#comments
